How Your Company’s Brand Can Benefit From Custom Bottled Water at Events

Posted on January 25, 2012 by admin

When it comes to figuring out ways to improve your business brand, you may have to think outside the box just a little! Perhaps your business can benefit from creating custom bottled water which can be used at events. After all, if there’s one thing people need, it’s water!

You may not have thought much about it, but using private label bottled water at events is an easy way to boost the visibility of your company. Everyone will be drinking bottled water with your label on it, and you will be gaining visibility that will cause your brand to soar! You could have your branded bottles at parties, fundraisers, big dinners, award ceremonies, or just about any event you can think of. And if your customized water bottle is seen by the media, even better! Your logo on the bottle could be seen in photographs and TV, and this is the best kind of publicity which gives you a quick and powerful boost in visibility.

There are lots of ways to create custom water for your brand which can then be shown off in events. There is of course, the standard sort of labels which are designed to your specifications and include things like the name of your company, the name of your water and contact information. But how about going the extra mile? Take advantage of the fact that you can choose different shapes and sizes for your bottles, different designs done by a professional ad designer, and you can even use fortified and formulated water! These can range from the simple mineral water all the way to fortified water with rare botanicals in them (available in large shipments). The more memorable you can make your custom bottled water, the more memorable your business will be and the more likely it is that people will come to you.

It’s not just bringing about the people who drink your water though, people will talk to others about it. In the information age of social networking and blogging, people talk fast. You can take advantage of this by using custom bottled water that event goers will not only enjoy, but if it’s interesting to them, will talk about later. And all of those people will have friends who will hear about you so your brand message can get those people as well with absolutely no additional effort on your part. The joy of the internet is all the free advertising you can get just by letting people talk about you, and of course, giving them something positive to say.

It’s not just the ease by which your name will be passed around though, it’s also cost effective. Getting your brand out by other means can be pricey: it costs money for advertisements, online and offline; it costs money to run ads on television, radio, print and online–and many people ignore these ads anyway! But custom bottled water is not only relatively affordable, it’s also something solid that people have a hard time ignoring. You are giving people a tangible product and advertisement to hold onto which always makes people more inclined to pay attention to your brand. Aren’t you more inclined to buy something when you get to try a sample of it first or when you see it on something you use and the thing you’re using is interesting or great in some way?

So, if you want to boost your brand, using custom bottled water at big or small events is not only a creative way to break out of the standard sort of advertising, but it’s also very effective and adds value to the consumer! Break free of the common methods of advertising and give yourself and your clients with something better. Boost your business brand by showcasing your custom bottled water at events and beyond and watch your brand fly high.

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Using Custom Bottled Water in the Hospitality Industry

Posted on January 14, 2012 by G Kilgour

Let’s talk about the most important substance on the planet: water! Without it no biological life could exist. In recent years, bottled water has become a popular item on the shelves of supermarkets, in the cupboards at homes, and on the dining tables of hotels and in their rooms.

By using custom bottled water in the hospitality industry, you are sending a powerful message to your clients. It is an effective means of promoting your brand and an essential element in your advertising effort. All business owners will tell you just how costly traditional advertising is and you are hardly able to determine its effectiveness.

When one advertises in print media, the cost for one insertion is very expensive. In the case of the hospitality industry, you will require several insertions. The same can be said for Television and Radio Advertising. They all have the same draw backs and are more expensive. For the hospitality industry, however, using custom bottled water is an effective way of advertising because the people will leave your establishment–and pass your brand on–with a custom label water bottle.

The use of custom bottled water as a form of advertising delivers a high quality message that is designed based on your specification. And with the rising popularity of bottled water, your service message and brand will be delivered all over by the persons who your serve.

The main theme of custom bottled water is to push your brand by emphasizing quality. This will be seen by customers in the label, quality of the product’s appearance–and even more importantly, the purity and quality of the water itself. These are all critical elements.

The design quality, combined with crystal clear taste, will substantially strengthen your brand’s message. If you decide only to focus on the quality of the label and not the taste, this will greatly reduce the positive impact of the brand. This why it is extremely important to emphasize quality.

If you are a part of the Hospitality industry, you stand to benefit greatly from using private labeled bottled water.

There are several companies that produce custom bottled water for the hospitality industry, however most do this as a secondary business, so adequate emphasis is not placed on quality. There are, however, specialized bottled water suppliers that place great emphasis on advertising and product quality. The end product is one that consumers will enjoy as it leaves a positive brand impact that is far reaching in the way of mouth to mouth advertising.

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Custom Shape Private Label Water Bottles Boosts Your Brand

Posted on January 11, 2012 by admin

In a cut-throat marketing environment you need a product that will stand out among the rest. Consumers just do not have the time when shopping to read what your product has to offer, so their first instinct is to choose the product that is most appealing to their eyes. Studies have showed that a consumer will most often purchase a product based on appearance alone.  Currently there are just over 100 brands of bottled water on the United States market alone. With this statistic you need to give your product an advantage that will allow it to stand out among the rest.

Marketing experts will tell you that by creating a proprietary bottle for your privately labelled bottled water, you are giving you product a better chance of being seen and purchased. With Custom Shape Water Bottles, you can personalize and say to potential consumers that your product is a cut above the rest.

It is important that you use a company that is capable of transforming your concepts into a custom shape bottled water product that consumers will enjoy seeing and using.  There are two product types available: The first type of mold is available in 16oz and 20oz sizes; for clients who are not interested in designing their own mold, they can choose to have their logo molded into a smooth custom water bottle designs. The neatly molded logo will leave plenty of space to include your proprietary label.

Many clients are seeking to distinguish themselves in the marketplace. At Glas Water we are capable of turning your concepts into a reality through custom designs. The cost of a custom design is completely dependent on what you the customer wants and the design complexity.

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Bill Passed Asking All Bottle Manufacturers to Manufacture Bisphenol A or BPA Free Products

Posted on October 27, 2011 by admin

The chemical bisphenol A that poses a number of serious health threats that include cancer and endocrine disorders has now been banned in the manufacture and production of baby bottles in California. This comes as a major relief for a number of parents who were hoping that their children would be protected from the harmful effects of this troublesome chemical. Studies that indicate a harmful effect to no risk ratio of 9:1 led the EWG to pass the Toxin-Free Infants and Toddlers Act. There has been fierce opposition from all chemical industries against this legislation than bans the use of BPA or bisphenol A (that disrupts hormones) in sipping cups and baby bottles. Protective measures such as AB 1319 that help reduce the exposure to BPA shed light on the steps being taken by the leadership to safeguard the health of fetuses, infants, and children who are extremely vulnerable to chemical hazardous agents that disrupt the normal functioning of their endocrine system, their brain, behavior, and prostate gland.

As a part of the bill, manufacturers have also been asked to use the least toxic alternative substance for manufacturing these products thought major retailers and manufacturers stopped using BPA in their bottles from 2006. With the amount of literature available on the dangerous effects of these chemicals on infants and children, it is imperative that parents choose the right and the safest products for their children. There are some companies that have been extremely conscious of the devastating effects of BPA and their plastic water bottles are completely BPA free. While polycarbonate bottles use BPA as a part of their production process, PET (Polyethylene Teraphthalate) plastic bottles never use BPA as a chemical building block for any of the materials employed in the manufacture of PET plastic.

It is recommended that people choose bottles made of porcelain, glass, and stainless steel over plastic bottles for babies because glass does not contain any of these controversial chemicals. More often than not, hard plastic bottles that are marked grade 7 along with the recycling symbol may contain BPA, so the best bet is to buy it from manufacturers who clearly label their products BPA free. Microwaving plastic bottles is a big no no because they break down over a period of time and seep into food and water. So, buying only those plastic labels that are marked Class 1 is advisable.

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Recycled PET Bottles Promote Eco Conservation and Decrease the Consumption of Plastic

Posted on October 25, 2011 by admin

The recycling industry for PET (polyethylene terephthalate) is huge mainly due to the advantageous physical properties and the chemical alertness of this material that also makes it suitable as a food grade packaging plastic. As the case with most plastics, PET is also derived from the polymerization reaction between an acid and an alcohol in oil. Though it was initially used as a substrate for photographic, video, and x-ray film and also as a synthetic fiber due to its excellent properties of wash and wear, it was only a few years later that its modifications began to appear in extruded and injection molded products.

The 3 D structures that were produced using a wide array of blow molding techniques in the early 1970s saw the quick adoption of this material for the manufacture and production of beverage bottles. It was an ideal material with its light weight, toughness, appropriate gas barrier performance, and incredible optical properties. The IBWA (international bottled water association) reported a 500% increases in the sales of bottle water over the last ten years with 1.5 million tons of plastic being used to bottle water annually. Apart from being the fastest growing beverage industry in the world, bottled water has stormed the markets in its new recyclable form through the concept of 100% recycled PET bottles.

The initiative to reduce, reuse, and recycle plastic as an eco friendly movement has given rise to the industry of plastic recycling and PET bottle recycling comprises a major segment of these ‘Go Green’ efforts. Statistics indicate that the United State’s recycling rate has risen to 32% from a low 9.6% in 1980 wherein less than 6% of plastic was recovered from its municipal waste in 2005. While the levels of production and consumption remain at an all time high, the purpose of recycling is not to promote but to decrease the overall usage of plastic.

There are numerous incentives in place to promote recycling efforts that include refunding a fraction of the cost of the beverage when the container is returned to the store along with legislations around container deposits in countries across the globe as well as in some American states. Recycled PET plastic bottles or rPET are now manufactured using processes that reduce the requirement of virgin plastic resins and they have also received the approval of the FDA and Health Canada for the food packaging due to their new levels of purity.

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